(18 January 2021) The UK ferry sector, led by industry body Discover Ferries, is helping raise the spirits of the nation, as the nation enters Blue Monday, the most difficult day of the year for wellbeing.
Passenger ferry operators are sharing inspirational images online from the so-called “Blue Hour”, the hour before sunset when light plays a gentle blue tone on the most imposing vistas using #ferrybluehour. It is hoped that these photos will serve as a taste of better times to come this summer, at a moment when many people are struggling with lockdown as well as the mid-winter blues.
Discover Ferries research* has revealed that water has a beneficial impact on mental health: over three quarters (77%) of Brits find spending time by the water relaxing, 79% of people say the sound of the sea relaxes them and 66% agree the sea air makes them sleep better. For those who don’t live close to water, these images will provide some of the recharging benefits of being on or near water from home.
“The pandemic has taken its toll on people’s mental health and these images can serve as inspiration. Everyone working on our ships and on shore is desperate to welcome you back on board later in the year, to enjoy these views for yourself,” said Abby Penlington, director at Discover Ferries.
“This is a difficult time of year for many people because of the lack of light and bad weather, add to this the additional pressures of lockdown and it is not surprising that people are feeling down,” Penlington continues. “So, we wanted to share these striking images at the loveliest time of day to be on the water, whether on a ferry or not. The blue hour generates stunning, memorable and romantic sunsets and we really hope these raise a smile – and remind people of both holidays past and holidays to come when this crisis is over.”
* Research for Discover Ferries was carried out online by Censuswide on 3rd to 7th September 2020 amongst a panel resulting in 2,001 responses from general consumers in the UK. All the research conducted adheres to the MRS Codes of Conduct (2010) in the UK and ICC/ESOMAR World Research Guidelines.
Main image: Condor Ferries arriving at St Helier, Jersey
Montage (from left to right)