LEGO® Sets Sail with launch of Irish Ferries LEGO® POP-UP shop for Summer
The perfect day out: Save on LEGO® shopping and great value day trip fares
1st July 2026: Irish Ferries is bringing a brand-new family attraction to sea this summer with the launch of a LEGO® POP-UP shop on the James Joyce on the Dublin-Holyhead route.
Opening today, July 1st, the Irish Ferries LEGO® POP-UP shop offers great savings versus high street prices on a wide range of LEGO® products while inspiring creativity for passengers of all ages.
More than just an onboard store, the popup is designed to encourage family time, with screen-free moments and hands-on play. Featuring a range of eye-catching LEGO® displays as well as a soft play area, the space invites passengers of all ages to immerse themselves in the world of LEGO® while at sea.
With more than 200 products from which to choose, popular LEGO® brands onboard include Speed Champions, Technic, Botanicals, Disney Friends, Duplo, Star Wars and World Cup 2026, with savings of up to €84 available across the range (savings based on LEGO Ferrari Daytona).
A unique day out
Irish Ferries has announced new great value day-return fares for people to enjoy the full ferry experience, access to the new LEGO® POP-UP shop and a unique day out.
A perfect new way to occupy kids of all ages during the summer holidays, great value day-return fares from Holyhead are available for travel up to 22 July with prices from:
- £10 per adult foot passenger and £5 per child (under 15 yrs), Monday to Wednesday
- £12 per adult foot passenger and £6 per child from Thursday to Sunday
- Car +1 adult day return trip from £215 – and Kids go Free (Tuesday to Thursday – available exclusively on the Irish Ferries mobile app)
Speaking about the new LEGO® pop-up,Irish Ferries’Consumer Marketing & Sales Director, Nora Costello said: “At Irish Ferries, we’re always looking for new ways to enhance the onboard experience and create memorable journeys for our passengers. The launch of our LEGO® POPUP shop on the James Joyce is a fantastic addition to all the facilities available on the James Joyce, giving children and LEGO® fans of all ages the opportunity to explore the world of LEGO® in an unexpected setting.
“With summer holidays, many of our passengers are looking for ideas for a great day out. Our new day-return fares for passengers combine a James Joyce sailing, a trip to the LEGO® POPUP shop and the opportunity to visit Wales. As days go, it really doesn’t get any better than that.”
Passengers travelling onboard the James Joyce can enjoy a wide range of premium onboard facilities including restaurants, cafés, duty-free shopping, a children’s play area, Club Class lounge, dedicated pet-friendly lounge with external deck access and en-suite cabin accommodation.
Passengers with the new Irish Ferries app can also avail of further savings, with €10 off when you spend €50 on LEGO®products by 2nd August. T&Cs apply.
Book using the new Irish Ferries app available on Apple Store (iOS download link) and Google Play (Android link) for exclusive access to the Motorist 1 day return fare and the special €10 off €50 in the LEGO®POP-UP onboard shop.