Category: News

Swerve the most stressful part of travelling – other people!

• UK ferry industry reveals the top travel stresses and how to avoid them

Discover Ferries, the industry body for passenger ferry travel, reveals the most trying aspects of travel in a bid to highlight more relaxing ways to get away.

The survey of over 2,000 British consumers reports the most stressful[1] points in holidaymakers’ journeys and what will make the trip more enjoyable.

The top travel stresses

Understandably delays and cancellations featured as the number one irritation (65%). But it’s what comes hot on its heels at numbers two and three that raises an eyebrow.

Nearly as many travellers said being seated near irritating and noisy co-passengers like screaming babies was a major travel stress (61%). Hidden additional costs including excess luggage fees, transfer costs, airport parking and food & drink purchases on the journey completed the top three (57%).

Being in crowded spaces (49%) also featured highly in the list, suggesting that proximity to other travellers hugely impacts the journey experience.

When travelling by ferry, travellers can freely move around spacious ships and away from passengers that they would rather not sit next to. Likewise, people can easily distract children and restless infants by taking them outside on deck or to explore different parts of the ship. This eliminates the stress of keeping children entertained and confined to one seat for long periods. Parents are also less concerned about upsetting fellow passengers, alleviating the stress factor particularly when travelling with a newborn.

The ability to stretch your legs and access fresh air also scores highly as an ingredient for an enjoyable journey, as does the solace of a private en suite cabin. This is unsurprising when 48% of Brits find it stressful[1] to be confined to one seat with no access to fresh air for long periods. On commuter ferry services, it can also help travellers avoid the crowds and enjoy a more relaxing journey to work, enjoying the sights by sea and – in London – avoiding the cramped confined spaces underground.

What makes a “bon voyage”?

Abby Penlington, Director at Discover Ferries, says:

“With the space and freedom to move around on board, you can choose who you want to spend your journey with and who you would prefer to avoid. Furthermore, ferries offer spectacular views of the water and its wildlife making a stroll on board even more exciting. We have even created a Wildlife Map with marine life charity ORCA to help passengers spot whales, dolphins, and birds while they enjoy fresh air during their crossing.”

Freedom with baggage

Almost half of Brits (49%) cite fears of lost luggage, while 57% name hidden costs, such as charges for excess luggage, as top travel stresses[1]. This follows earlier research from Discover Ferries, which reported that holidaymakers see luggage fees as the biggest travel rip off – leading almost a quarter of respondents (24%) to say no baggage fees would make their trip more enjoyable. These findings show that hidden costs are not just an inconvenience but can cause travellers additional anxiety.

Penlington continues, “Ferry travel is the antidote to baggage woes and luggage allowances as restrictions do not apply, while taking your vehicle means you can pack as much as you can fit in. Travelling by ferry can alleviate the pressures of packing, being separated from your luggage and the pain of waiting for luggage upon arrival.”

It also negates the challenge of airport security, which 41% of travellers find stressful[1]. While rules around transportation of liquids are changing, the need to unpack, remove clothing and separate hand luggage is still a concern for many.

Penlington, concludes: “Holidays should allow you to get away from the stresses and strains of daily life and the journey should be the start of this experience. Ferry travel offers the benefits travellers seek to make their journey more enjoyable, including the opportunity to indulge in good food on the way. Ferry operators offer a range of culinary treats on board, from quick bites to gourmet meals in fine dining restaurants on larger ships, and ingredients increasingly sourced from local suppliers. When combined with a straightforward boarding procedure and a wide choice of routes to help holidaymakers reach their favourite destinations, we are encouraging more people to discover the joy of ferry travel.”

 References

Results based on a survey conducted for Discover Ferries carried out online by Censuswide. A panel resulting in 2,042 responses from general UK consumers was questioned between 20^th and 23^rd January 2023. All the research conducted adheres to the MRS Codes of Conduct (2010) in the UK and ICC/ESOMAR World Research Guidelines. 

[1] Results calculated from a combination of ‘Extremely stressful’ and ‘Quite stressful’ responses

Ferry travellers avoid the biggest travel rip off: Luggage Fees!

• Discover Ferries reveals the 10 travel costs Brits consider over-inflated

At a time when rising costs are at the forefront of everyone’s mind, Discover Ferries, the UK’s passenger ferry industry body, has revealed what Brits perceive to be the biggest rip offs when travelling¹. The list reveals where consumers feel they are made to spend extra on travel.

Avoid shelling out big bucks for baggage

Recent changes in hand luggage allowance for some forms of transport means more travellers will need to pay for additional bags or luggage to take their essentials with them. With some operators charging £40 each way for additional hand luggage, hold luggage costs ranging from £12 to £110 per bag² and extra fees for excess and overweight baggage, this can add substantially to the final bill. Charges vary greatly depending on destination and departure date, and aren’t revealed until the point of booking, making it difficult to budget in advance.

Ferry travellers do not encounter the same limitations and costs. In general, ferry passengers don’t need to consider the number of bags they take, or the size and weight of their luggage as they can have “as much as they can carry” within a standard foot passenger or vehicle crossing fare.   

No reservation over seat reservation

Travellers also begrudge having to pay to sit with their family and friends or for seats with extra leg room. Many short haul air operators now charge passengers to reserve seats together, which can vary from a couple of pounds to over £50 per seat, each way.

Discover Ferries points out that allocated seating costs do not apply for ferry travel. Ferries boast spacious lounges, on board cafes, bars and restaurants as well as access to fresh air on deck. With the freedom to move around the ship during the journey, groups can easily find somewhere to sit together.

Swerve soaring car hire and parking fees

A global shortage in hire cars saw rental rates soar last summer, which has remained front of mind for many Brits. Furthermore, with parking charges at some airports increasing by 128% in December³, travellers may reconsider how they are getting to and from their departure point or whether they are able to take their own vehicle on holiday in a bid to save money. As a result, the number of ferry passengers travelling with a vehicle grew by 54% last year⁴.  

Escape the hidden costs bumping up holiday prices

The survey shows that the biggest travel rip offs are often the hidden extras, which are less visible in the planning process and therefore less likely to be factored into travel budgets. As well as luggage, seat allocation and credit card fees, respondents also cited single person supplements as unnecessarily steep. Rather than optional extras, these costs are essential for consumers to experience the journey they expect. Opting for modes of transport that give greater value within tickets helps travellers to keep track of their spend and focus their budget on experiences rather than less fun costs.

Abby Penlington, Director of Discover Ferries, comments: “In the current climate value for money has never been more important, while people understand the need for price increases, it is the unexpected charges that make travellers balk. We wanted to see where British travellers feel they are being exploited in a bid to help them find the best value breaks and stretch holiday budgets further.

“Luggage handling fees are evidently the biggest bug bear but for ferry passengers travelling in their own vehicle, the term fill your boots is never truer. Of course, taking your own vehicle also means you have the freedom to explore your destination without the added fees of car rental or airport parking. Furthermore, there is no concern over being charged to sit together during the journey, the space on board enables passengers to stretch their legs, grab a bite to eat and relax as a group. Travelling by ferry means passengers can avoid the top rip offs and reduce their spend on journeys to popular locations including France, Spain, the Netherlands, Ireland, Scotland, and British Islands.”

References

¹ Top 10 results based on a survey conducted for Discover Ferries carried out online by Censuswide. A panel resulting in 2,042 responses from general UK consumers was questioned between 20^th and 23^rd January 2023. All the research conducted adheres to the MRS Codes of Conduct (2010) in the UK and ICC/ESOMAR World Research Guidelines.

² Charges from a range of airlines including Aer Lingus, British Airways, EasyJet, Enter Air, Ryanair, Vueling and Wizz Air

³ Research from Your Parking Space, November 2022

⁴ IRN Ferry Ferrystat Monthly Ferry Passenger Statistic, December 2022

Ferry sector delivers the goods, the people and significant value to the European economy

• £8 billion to European GDP, which is 17.3% of total shipping contribution
• 109,000 jobs in Europe are in ferry companies, 16% of total jobs in shipping
• Traveller sentiment towards ferries has improved: air has suffered (based on pre and post-Covid comparison)

(20 October 2021) Figures presented at Interferry, the global meeting of ferry chiefs in Santander Spain this October, reveal the significant contribution the sector makes to the European economy. It accounts for a direct annual contribution of £8bn to European GDP, 17.3% of the shipping sector’s £46.5bn contribution, and is responsible for 109,000 jobs. That’s 16% of all 685,000 European jobs in shipping. These, and other headlines were revealed to 260 member companies from 40 countries as part of a study by Oxford Economic, commissioned by Interferry¹.

Ferry sector’s contribution to European shipping industry:

The figures underline the importance of ferries, beyond a pandemic where they have kept essential goods like medicines and food moving across borders and to island communities. Freight has kept rolling on and off ships, despite travel restrictions that have significantly hit passenger numbers. 

The good news is that, in a normal year, ferries carry around 4.2 billion passengers globally. That’s on a par with air transport. In the UK alone there are some 46.9 million passenger journeys in a year. There are also 15.07 million vehicles carried on ferries operating from the UK.⁴

European v global ferry sector – passenger and vehicles carried

“These figures highlight a vibrant sector of the British and European economies that has operated under the radar for too long,” said Abby Penlington Director at Discover Ferries. “Our member companies are the arteries that run across water, maintaining the flow of essential goods and services, boosting employment and wealth, while offering passengers a real alternative to flying. There is no doubt that ferries will continue to punch well above their weight as travel restrictions ease and we return to normality.”

In terms of passenger volumes, domestic operators fared better than companies connecting international destinations this year. However better news lies ahead for all.

Households have built up around £50bn in lockdown savings, according to analysis by the Centre for Economics and Business Research and Scottish Friends. Travel and overseas accommodation were cited as the number one area where these savings are likely to be spent.

Furthermore, 69% of respondents to an L.E.K. Consulting⁵ survey of 1490 people said they intended to return to, or increase their frequency of travel next year, compared with 2019 levels. 21% said they intended to travel more with nearly half of those citing “to make up for lost time” as their reason.

Ferry v Air Travel

L.E.K. Consulting’s research also examined nearly 3 million social media posts pre- and post-Covid. This looked at the five international ferry operators in the UK and easyJet, Ryanair and British Airways. It revealed an increase in posts expressing joy in ferry travel and a significant reduction in posts expressing fear. The opposite was true for the airlines.

Abby Penlington commented: “It is heartening to see in L.E.K. Consulting’s analysis the increase in consumers who value the relaxing experience that ferry travel offers. The opportunity to travel in your own vehicle, take in the views from the deck and a have bite to eat, as well as the use of large, open public spaces and access to fresh air throughout the journey not only gives travellers the confidence to get away, but also ensures they really enjoy their time on board.”  

Notes:

1. Interferry is a shipping association representing the ferry industry worldwide.
2. Source: The Ferry Industry’s Impact in Europe, Oxford Economics 2021, original study in USD converted at an exchange rate of £1 = $1.37.
3. Source: Economic Value of the EU Shipping Industry, Oxford Economics 2020: https://www.ecsa.eu/index.php/news/download-2020-update-economic-value-eu-shipping-industry-oxford-economics, original study in USD converted at an exchange rate of £1 = $1.37.
4. Source: FerryStat & FreightStat, IRN Research. Passenger journeys include Uber Boat by Thames Clippers London River Bus and Woolwich Ferry passengers. Vehicles include cars, coaches and RO-RO freight units.
5. L.E.K. Consulting report European Ferry Recovery and Outlook produced for the Interferry Conference, Santander, 4 October 2021.

Featured Image Photo Credit: Brian Smith