Category: News

Travel agents reveal how geopolitical tensions are reshaping this year’s ‘Great British Getaway’

• British travellers are trading Long Haul for Closer-to-Home destinations
• Holidaymakers seek Flight-Free trips to avoid price hikes and cancellations

Following heightened geopolitical uncertainty in the Middle East new data reveals a significant shift in British holidaymakers plans. With more than 800 respondents, primarily travel agent and tour operator sales staff agents based across the British Isles, the research* highlights a clear trend towards closer-to-home travel. Carried out by Travel Uni, the largest global training and engagement platform for the travel trade, and run in partnership with Discover Ferries, which represents 12 passenger ferry operators; the findings also highlight a growing preference this year for flight-free routes and domestic escapes.

The shift towards stability
Since the outbreak of war in the Middle East this year, four fifths (78%) of agents noted an increase** in consumer interest in closer-to-home European destinations and 39% saw an uplift in interest** for staycations across the UK and British Isles. Mode of transport has also become a more important factor when planning a holiday; 37% of travel operatives said there was increased interest** in ferry and rail travel with consumers actively seeking flight-free holidays.

As travellers navigate a more cautious booking landscape, the findings suggest a notable pivot in consumer confidence. Nine out of 10 (89%) respondents said their customers were more concerned over travel disruption and flight cancellations since the outbreak of conflict in the Middle East, and 87% said travellers were concerned about fuel surcharges and price hikes.

Furthermore, uncertainty has changed the booking window. With 74% of agents seeing travellers waiting closer to the departure date to commit to travel, this trend reflects consumers’ desire to be agile in a volatile global situation.

Abby Penlington, Director of Discover Ferries says: “The disruption affecting international air travel this Spring is still firmly in holidaymakers’ minds when they are choosing what to book for the summer. As a result, both agents and ferry operators have seen the booking window shift closer to departure dates. The recent and forecasted heatwaves across the UK and southern Europe will also undoubtedly shape last-minute holidaymakers’ plans – as they choose to enjoy the British summertime or head for cooler climes. Whether it is a trip to the continent or a coastal staycation, ‘flight-free’ ferry travel offers passage to more than 80 destinations from UK ports and removes the stress of airport bottlenecks and fuel price instability.”

Dispelling fuel price myths
While many consumers fear that the geopolitical situation may trigger sudden spikes in travel costs, industry experts are keen to reassure travellers about the stability of ferry travel this summer.

Penlington continues: “It is important for both agents and travellers to understand that the fuel used for shipping is not the same as jet fuel, so ferry services are not exposed to fuel supply issues in the same way as airlines. Travellers can therefore feel reassured that ferries are a reliable, flight-free way to get away.”

Trip cost and duration
While concerns over fuel surcharges and price hikes are affecting the vast majority of travellers (87%), the recent conflict’s impact on cost of living has also meant holidaymakers have been looking to reduce the cost of their trip. Three fifths (59%) of agents noted that customers had shown increased** interested in cheaper trips. There’s also a rise in popularity for short breaks this year, with 45% of agents reporting increased** interest in shorter trips.

Penlington adds, “With the opportunity to travel with your own vehicle and take as much luggage as you like, for price-sensitive consumers, agents can underline the value included within a ferry ticket. And, with many operators extending offers on short breaks, travellers can snap up a good deal.”

Ian Dockreay, CEO of Equator Global and Travel Uni comments, “We are delighted to have worked so closely with Discover Ferries to complete this survey at a time when so many influences on travel demand merged to create an unprecedented combination of economic and geopolitical uncertainty. These findings help us to understand the impact of conflict and economic disruption in much better detail. They show how the public pivot, so as to continue to enjoy that all important holiday, maintaining a degree of wellbeing for all ages, during tough times.”

For travel agents, the findings offer clear insight into client behaviours and concerns when booking trips this summer. As agents look to provide both value and peace of mind for the remainder of the season, there is opportunity to leverage resilient, closer-to-home options to ensure that holidaymakers can travel with confidence.

References

*A survey carried out by Travel Uni with sponsorship from Discover Ferries. It covered a large representative sample of travel agency & tour operator frontline sales staff, based across the UK, Ireland, Isle of Man and the Channel Islands with 818 respondents. The survey was undertaken between 11 June and 26 June 2026.

**Findings signify a combination of “significantly increased” and “slightly increased” responses

Bucket and Spade 2.0: Authentic flight-free seaside holidays for summer 2026

In a summer defined by travel uncertainty, the UK ferry sector is offering an anchor of stability, swapping the fret of flying for the sea means your holiday is in safe hands. Today, Discover Ferries unveils a modern reboot of the traditional seaside escape; a quintessential ‘bucket and spade’ holiday, reimagined with a sophisticated twist for the 2026 traveller.

On behalf of the ferry industry, Discover Ferries has brought together residents, local experts and crew to provide their insider recommendations for under-the-radar destinations. From sunset viewpoints and secluded selfie spots to crowd-free beaches that rival the Caribbean; these suggestions reflect that today’s ‘bucket and spade’ holiday is as much about sophistication and discovery as it is about sand and sea.

Abby Penlington, Director at Discover Ferries, says: “While global uncertainties have naturally brought travellers’ focus closer to home, the real driver for holiday bookings is a desire for authenticity. Yearning for the nostalgia and familiarity of a traditional getaway, the seaside bucket and spade holiday is being reinvented to suit modern travellers. By following insider tips, travellers can bypass the crowds and costly tourist traps to discover the best experiences.

“Travelling by ferry offers access to some of the best beaches in Europe and, with no baggage stress, cramped seating or long boarding procedures, your holiday starts with your first coffee watching the shoreline ebb into the distance. Holidaymakers can take the windbreak, bodyboards, the cool box, and even the family dog without worrying about luggage space and additional costs. This means you arrive at the beach relaxed, fully equipped, and ready to explore on your own terms.”

Holiday like a local

Hit the Golden Sands of Knokke-Heist

Nicknamed the Saint-Tropez of the North, this golden stretch offers miles of pristine sandy beaches and a sophisticated board walk. The coastal tram (Kusttram) is the longest tram line in the world connecting the entire Belgian coast and offering a cheap, scenic hop on and off service to visit different beaches and restaurants. Sail from Dover to Calais with DFDS, Irish Ferries or P&O Ferries or to Dunkirk with DFDS. Alternatively, travel via the Netherlands with DFDS, P&O Ferries or Stena Line.

France’s prettiest seaside village

The jewel on the Alabaster Coast, Veules les Roses is arguably France’s prettiest village. Featuring idyllic cottages, seaside walks and delicious fresh fish and seafood, this is a must visit for anyone staying in Normandy. Catch the ferry from Portsmouth or Newhaven with Brittany Ferries or DFDS. Or if you sail with DFDS, Irish Ferries or P&O Ferries to Calais, swap the motorway for the D940. It’s one of the most beautiful coastal drives in Europe, winding through the ‘Two Caps’ (Blanc-Nez and Gris-Nez) with panoramic views back to the UK.

Hunt for fossils, mermaid tears and sea-coloured wine

Just a short hop across the Solent, the Isle of Wight is a destination on our doorstep that truly feels a world away. Perhaps the original bucket and spade holiday destination, the island has plenty of beaches to choose from. Chief Hovercraft pilot at Hovertravel, Nick Wood, favours Ryde beach with soft sand and plenty of cafes for a family day out. Whereas Red Funnel’s Chief of Operations, Neil Chapman loves the sunsets at Colwell Bay and fossil hunting at Yaverland. Wightlink ferry captain Dave Booker recommends beachcombing for “mermaid tears” or sea glass at Whitecliff Bay before heading to Adgestone Vineyard for a tipple, its famous blue sparkling wine recently appeared on the BBC’s Apprentice.

Picnic at Brittas Bay

Half way between Dublin and Wexford, this 5km stretch of powdery white sands feels a world away from the city. Pick up the best picnic blanket and snacks from nearby Avoca Village. Founded in 1723, Ireland’s oldest weaving mill now sells gourmet food, confectionery, clothing and homeware – a classy upgrade on the traditional stick of rock and ‘Kiss me Quick’ hat. Sail to Dublin or Rosslare with Irish Ferries or Stena Line.

Mixing the old with the new

Located in a sheltered horseshoe bay on the southwest coast, Port Erin is the Isle of Man’s premier “Bucket and Spade” destination. The sand is soft and golden, the water is crystal clear, and it’s famous for its spectacular sunsets. Brian Thomson at Isle of Man Steam Packet Company, advises travellers arrive via the Isle of Man Steam Railway for fantastic views and a historic experience before renting paddleboards to explore the coves around the bay.

Keep cool

Holidaymakers don’t need to contend with soaring temperatures and European heatwaves to enjoy a beach break. Keep your cool and swap the hotel pool for the spiritual waters of the Hebrides. Shaped by volcanoes 60 million years ago and regularly visited by seals, dolphins and whales, the Isle of Mull provides some of the best wild swimming spots in the UK. Calgary Bay and Uisken beach offer stunning views and calm seas. Travel with Caledonian MacBrayne.

Capture postcard views

For a twist on the traditional day trip and the best crowd-free pictures of London’s landmarks, board the Uber Boat by Thames Clippers. Standing on deck travellers can get the best views and selfies with Tower Bridge and it is the only place to snap tourist-free photos of Westminster. Captain James Berry advises looking out on the starboard side at Rotherhithe, as it’s a local seal’s favourite sunbathing spot.

Indulge in the luxury of silence on Britain’s Caribbean Island

Trade your car keys for flip flops and head to the car-free island of St Martin’s in the Isles of Scilly. As the northernmost inhabited island of the archipelago, and one of the least visited, the quiet coastline boasts dazzlingly blue waters. Our favourite spot is Great Bay. A sweeping crescent of pure white quartz sand that is accessed by a short hike making the beach blissfully secluded. Don’t forget to indulge in hyper local Fish & Chips from Adam’s. The potatoes are grown in the fields behind the shop, and the fish is line caught from their own boats, even the lobster comes from Adam’s pots! Reach the archipelago with Isles of Scilly Travel.

Access Discover Ferries’ Insider Guides here: Isle of Wight, Normandy, Scotland’s West Coast Islands

Sea the Future: What’s New for UK Ferry Travel in 2026

As the UK’s appetite for flight-free, accessible, and “authentic” travel continues to surge, Discover Ferries, representing 12 major operators, is pleased to share an overview of the headlines to expect from the ferry industry in 2026.

From the launch of cutting-edge hybrid and zero-emission vessels to the anniversaries of historic services, 2026 is set to be a landmark year for maritime travel.

New in 2026

• New Routes: Starting 1 April, the Isle of Man Steam Packet Company launches a year-round service from Larne to Douglas.
• Zero-Emission & Hybrid Launches: Red Funnel will debut a pioneering zero-emissions ferry for Isle of Wight services, while Uber Boat by Thames Clippers adds the hybrid-electric Saturn Clipper to its London fleet.
• Fleet Expansion: Caledonian MacBrayne is set to launch three new ships, significantly boosting capacity for the Scottish Islands.
• Themed Mini-Cruises: A new wave of curated experiences from Brittany Ferries, DFDS, Irish Ferries and P&O Ferries featuring themes from Wine Tasting, Gourmet Dining, Jazz and Wildlife Seafaris to “Noughties Music” and Bingo.

Anniversaries

2026 marks significant heritage milestones across the industry

• 175 Years: Caledonian MacBrayne
• 165 Years: Red Funnel’s services from Southampton to the Isle of Wight
• 160 Years: DFDS celebrates 160 years of service in 2026
• 100 Years: Wightlink’s operations between Portsmouth and Fishbourne (March)
• 50 Years: Portsmouth International Port & Brittany Ferries’ Portsmouth-St Malo route (17 June)
• 40 Years: Brittany Ferries’ Portsmouth-Caen ferry service (6 June)
• 25 Years: Marine Conservation Charity ORCA (June)

Seasonal Sailings

• 22 February – Ferry Sail-ebration Day

The first pan-European celebration of ferry travel with fun activities on board, in port and online.

• 16 March – 8 November: Scillonian III’s last season

The iconic Scillonian III service returns for her final season on the Penzance to Isles of Scilly route. The new Scillonian IV will replace her in 2027.

• 30 March: Daily service begins on Portsmouth-Le Havre route

Portsmouth-Le Havre service returns with daily sailings for the first time in several years.

• April – September: Marine mammal deck watch season

ORCA Ocean Conservationists join Brittany Ferries and DFDS to host passenger deck watches to spot whales and dolphins.

Trends: Why are we sailing?

• “Port Hopping”: Multi-destination breaks are on the rise. With no luggage limits and no airport queues, travellers are stitching journeys together by sailing into one port and out of another, meaning they can “sea more”.
• Authentic Travel with built-in enjoyment: The journey is becoming the destination. With onboard spas, fine dining, and wildlife spotting, the “ferry experience” has become a key part of the holiday. These moments to pause and connect correlate with the “slow travel” movement.
• Accessible & Multi-Generational: Ferries remain the most accessible way to travel, offering drive-on options and spacious decks that appeal to all ages and mobility needs.
• The Flight-Free Boom: As an island nation, ferry travel offers UK holidaymakers the biggest variety of destinations. In 2024, the industry saw over 32.5 million passenger journeys. As sustainability remains a priority, 2026 numbers are expected to rise.
• Rise in Pet Travel: More holidaymakers are sharing their trips with their dogs, as a result operators are continuing to invest in pet facilities including lounges, pet cabins, kennels and special treats.  Irish Ferries has recently introduced a Pet Den on UK-Ireland and UK-France ships and Brittany Ferries has launched a handy online pet-friendly cabin availability search tool to help pet-owners find a cabin where they can travel together with their four-legged friend. 

Press trips and enquiries

Press Trips: We are currently commissioning press trips and media travel so please get in touch with potential travel dates and destination dates for support.

We’d love to see more features on ferry travel and want to help you do that, so for images, lead in fares and other route information, please contact caroline@clsrelations.com or media@discoverferries.com

Holidaymakers spend up to £1,500 per trip on items they could’ve brought from home

• 82% of holidaymakers buy items they could’ve brought from home
• Ferry travellers are the least likely to spend on items they could’ve brought from home
• 71% leave items they can’t bring home due to luggage restrictions
• Pool inflatables and buckets & spades account for almost a quarter of items holidaymakers leave behind

New research from Discover Ferries, the industry body representing 12 ferry operators and 80+ ferry routes, reveals that 82% of British holidaymakers buy items they could’ve brought from home, wasting on average £59.86 every trip¹. Almost a quarter of travellers (24%) spend £75 or more per trip on items they could’ve brought with them² and some holidaymakers admit to spending as much as £1,500 per trip!

The main items responsible for overspending include:

1. Food or snacks (48%)
2. Bottled water (40%)
3. Toiletries including shampoo, toothpaste and shower gel (37%)
4. Suncream (34%)

Spendy Gen-Z

Generation Z holidaymakers make the most unnecessary purchases (94%), averaging a spend of £70.20 per trip on items they could have brought from home. Whereas the over 55s are the thriftiest – Baby Boomers (ages 60-78) spend an average of £46.45 per trip on items they could have brought with them and the Silent Generation (age 79+) reports to spend only £31.07. They are also the generations that are least likely to throw items away or leave them behind at the end of a trip (52% and 35% respectively).

Ferry travellers spend the least on unnecessary purchases

The way holidaymakers travel plays a significant role in how much money they spend on items they could’ve brought from home. When it comes to public transport, ferry travel saves holidaymakers the most money. 53% of travellers say they are more likely to spend on items they could’ve brought from home when going by plane, 43% say they are more likely to spend when taking a train and 36% are more likely to on a coach trip. Whereas only 33% of ferry passengers are more likely to purchase items they already own³.

Holiday purchases that cost the Earth

Sadly, from an environmental perspective, food (33%), water (32%), toiletries (31%) and suncream (22%) are also the items most frequently thrown away or left behind due to restrictions on the amount of luggage they can carry.

The iconic beach holiday staples, pool inflatables and beach toys such as buckets and spades, are a big culprit, leading Brits to waste money and potentially causing environmental harm. These items can take more than 400 hundred years to break down meaning the impact can last for centuries after your holiday. Almost a quarter of Brits (23%) say they end up leaving behind pool inflatables and beach toys as luggage restrictions prohibit them from bringing them home to be used again.

Abby Penlington, Director of Discover Ferries says: “Luggage restrictions are one of the main reasons that holidaymakers end up spending money unnecessarily. Ferry travel offers generous baggage allowances and, when travelling with your own vehicle, you can quite literally fill your boot. Passengers can bring all the essentials and the extras they want, which avoids wasting money on items they could’ve brought from home. It also makes it easier to return with food, drink, toiletries and fun items, which can be enjoyed at home or reused on a future trip.

“Furthermore, ferry travellers have no limitations on the amount of liquids they can bring. With water, toiletries and suncream featuring highly in the list of items holidaymakers purchase even though they could’ve been brought from home, this could help save money and prevent waste. Bringing a packed lunch for the journey and your favourite snacks could also cut costs!”

Guilty of waste

71% of Brits throw items away or leave something behind due to luggage restrictions⁴. 60% of holidaymakers feel guilty about throwing away items they cannot bring home⁵. Brits are making an effort to be environmentally conscious and recycle when away, with 70% of holidaymakers saying they recycle more or the same amount as they do at home⁶. Ferry travel offers a solution, as travellers have the space to pack items, including oversized pool inflatables, that may otherwise have been left behind. Travellers even have room to bring any rubbish back for recycling, protecting the nature and community in their destination.

Penlington continues: “Tourists are more conscious of their environmental impact than ever before and, while it can feel overwhelming, there are small things everyone can do to lessen their effect on the planet and contribute to its conservation. To help travellers learn more about how they can protect nature several ferry routes host ORCA Ocean Conservationists, who co-ordinate deck watches to spot whales and dolphins and host talks about how we can protect and monitor marine life.

“We have also developed tips on little acts that will help save money, support the local community and protect the planet when travelling.”

Discover Ferries’ top tips mean your holiday won’t cost the Earth!

1. Bring these items to prevent plastic waste – A light, reusable water bottle is a holiday essential. There are refill stations in ferry terminals as well as in many public places. If you prefer to drink bottled water, save money and limit single-use plastic by buying large bottles from the supermarket so you can decant into reusable bottles. Don’t forget bags for life! These are handy for carrying shopping – meaning you don’t have to purchase them or use plastic bags – and double up as bags for the beach or even laundry.
2. Bring your bike – Not only is cycling a more sustainable way to explore your destination but it means you can get around for free! Travel on two wheels also means you can see more as you can head off road and find secluded beaches. When travelling by ferry, you can either attach it to the car or cycle straight on at little or no extra cost.
3. Leave no trace, bring your rubbish back – Some remote destinations and islands have limited recycling facilities meaning, the most environmentally way to dispose of rubbish is to bring it home. When travelling by ferry, it’s easy to load any rubbish into your car to throw away when convenient.  
4. Minimise food waste – We’ve all thrown away food before going on holiday but when travelling by ferry, it doesn’t need to go to waste. Pack a cool bag with essentials and goodies to enjoy when you’re away and, if you’re staying in self-catering accommodation, empty the fridge before you leave and bring it home. You can support small businesses in your destination by buying locally-sourced produce and dining in independent cafes and restaurants. Unique artisan goods also make great presents and souvenirs and, when travelling by ferry, can easily be brought home with you. Western France, the Isle of Wight, Ireland and the Scottish Islands are renowned for world-class delicacies including cider, black garlic, speciality cheeses and regional confectionery. Many ferry operators work closely with local farmers and fisherman, so you can even support them when dining on board. Look out for local products on menus in the onboard restaurants and cafes and in the on board shop.
5. Use charity shops – Charity shops are a fantastic way to source toys, beach equipment, extra clothing and books on holiday at purse-friendly prices. They can also be great places to pick up souvenirs to take home. And better yet, if you’ve brought items with you that you don’t think you’ll use again you can re-donate them for others to enjoy. 

References

¹ Reverse of those who said “N/A I don’t often purchase any items that I could have brought from home”

² Responses ranging from ‘£75-£99’ to ‘£200 or more, please specify’ combined

^{3 “}A lot more likely” and “More likely” responses combined

⁴ Reverse of those who said “N/A I never throw away or leave behind anything”

⁵ “Very guilty” and “Somewhat guilty” responses combined

⁶ “A lot more”, “More” and “An equal amount” responses combined

Results based on a survey conducted for Discover Ferries. The research was conducted by Censuswide, among a sample of 2,000 nationally representative consumers across the UK (aged 18+). The data was collected between 17.01.2025 and 20.01.2025. Censuswide abides by and employs members of the Market Research Society and follows the MRS code of conduct and ESOMAR principles. Censuswide is also a member of the British Polling Council.

Are you one of the most adventurous holidaymakers in the UK?

Discover Ferries reveals where the UK’s most adventurous holidaymakers live

9 in 10 Brits love to explore beyond the holiday resort but Discover Ferries, which represents 13 ferry operators and more than 80 UK ferry routes, can reveal that Bristolians are the most adventurous holidaymakers. People from Cardiff, Birmingham and Edinburgh are also more likely to explore their destination than travellers from other parts of Britain. Holidaymakers from the North West, particularly those from Manchester are the least likely to explore their destination when abroad.

These findings come from the ferry industry body, which is tracking trends for travel “off the beaten track” as 70% of British holidaymakers rate experiencing attractions off the beaten track as an important part of their holiday*. They cite getting away from the crowds (44%) as the number one reason for heading to lesser-known attractions.

Abby Penlington, Director of Discover Ferries, comments: “We’ve long known British holidaymakers are craving new travel experiences that offer something a little different and this is a trend that has been steadily growing in recent years. With news that some destinations are suffering with over tourism, we want to shine a light on some lesser-known experiences that are within easy reach of the UK to inspire and tempt even the most cautious tourists to swap popular visitor spots for hidden gems.”  

Are you from an adventurous area? Residents from these UK cities are the most likely to explore when they go away**.

1. Bristol
2. Cardiff
3. Birmingham
4. Edinburgh
5. Glasgow
6. Brighton
7. Leeds
8. Newcastle
9. Plymouth
10. Belfast

And the British holidaymakers most likely to stay in the holiday resort…**

1. Manchester
2. Nottingham
3. Southampton
4. Sheffield
5. Liverpool

Seeking authentic adventures away from the crowds

Popular TV series Race Across the World has potentially inspired travellers to seek more authentic cultural experiences. After relaxing (86%^*), British holidaymakers rate trying local food and drink, learning about the culture and speaking with local people as the most important holiday experiences. Just over three quarters of UK travellers (76%) look to launch themselves into the local food and drink scene^* and 71% want to immerse themselves into culture and speak to local people^*.

Getting lost is the main deterrent for venturing off the beaten track, with more than a third of UK holidaymakers (36%) citing it as the reason they wouldn’t explore lesser-known places. Not having the right gear, such as walking shoes, because they didn’t fit into the suitcase puts 14% of British travellers off. Transport is another concern, with just over a fifth of UK holidaymakers (21%) put off going somewhere because it may be difficult to reach with public transport and 16% of holidaymakers say they are put off exploring if they don’t have a car to get there.

Penlington adds, “Ferry travel offers real freedom, providing a remedy for these concerns and helping them to feel confident to explore more. People can take their own vehicle across to Europe or other parts of the British Isles avoiding car rental costs. Ferry operators also offer unlimited baggage for vehicle drivers, and foot passengers can take advantage of incredibly generous luggage allowances. The ability to pack more than just the bare essentials can also help passengers save money as they can take their own sports equipment, all the suncream they need and even a picnic basket to reduce spend on dining out.”

The hidden gems within 90 minutes of your destination

Discover Ferries’ research further reveals the average time UK holidaymakers look to travel to find lesser-known adventures –1 hour 31 minutes on public transport*** (e.g. train, ferry, bus or a combination of transport types) and 1 hour 40 minutes by car. However, the preferred way to explore a destination is on foot with UK travellers willing to walk on average just under an hour (59 minutes) to reach lesser-known experiences such as a spectacular waterfall, a fantastic restaurant, a local food market, a secluded beach or an important historical site or a museum. Furthermore, on average UK holidaymakers are willing to walk 29 minutes to find a secluded beach cove – no mean feat when wearing flip flops!

To help travellers find the hidden gems worth travelling off the beaten track for, Discover Ferries has compiled its ultimate guide, which is divided into destinations accessible by car, on foot or with public transport within 90 minutes from a ferry port. Of course, all of them are flight free!

What’s on the list? The singing sands on the Scottish Isle of Eigg, which “sing” with every step you take; taking tea with Benedictine monks on the Isle of Wight, flying an Aéroplume on France’s Contentin Peninsula – a helium contraption that looks straight out of a Jules Verne novel; and the chance to spot wild wallabies on the Isle of Man.

Penlington continues: “Within a short distance of even the most popular holiday destinations, there are plenty of opportunities to discover some of the best views, beaches and attractions away from the crowds. Whether it is a wildlife seafari to Les Ecréhous islands near Jersey, discovering prehistoric monuments on Cornwall’s Isles of Scilly or swapping Amsterdam for the city of Leiden, we want to show travellers how easy it is to enjoy places that not everyone has seen.”

References

Results based on a survey conducted for Discover Ferries. The research was conducted by Censuswide, among a sample of 2,002 nationally representative consumers across the UK (aged 18+). The data was collected between 21.06.2024 and 24.06.2024. Censuswide abides by and employs members of the Market Research Society and follows the MRS code of conduct and ESOMAR principles. Censuswide is also a member of the British Polling Council.

* ‘Quite important’ and ‘Very important’ answers combined.

**Excludes those who do not go on holidays.

*** Average time calculated from responses for travel by water (boat, ferry etc.), coach and bus, by train, tram or metro and a combination of public transport e.g. train then ferry, then bus.

Eliminate “packing anxiety” this Christmas – the ferry industry shows the extraordinary items passengers can take on board without extra luggage costs

• Full-size dinosaurs, donkeys and even the Trafalgar Square Christmas tree traverse British waters by ferry

Luggage fees are travellers’ biggest gripe¹, with tight restrictions and hefty excess baggage charges proving particularly challenging at the most magical time of the year. Heavy jumpers, winter coats and Christmas presents can all add to the weight of getting away during the festive season but ferry passengers need not worry as Discover Ferries, the ferry industry body, highlights that there is space for packages of all shapes and sizes.

Abby Penlington, Director at Discover Ferries says: “Owners of sports equipment, parents of small children and people with specialist hobbies are choosing to travel by ferry so they can holiday with the things that don’t fit in their suitcase. From a suit of armour (which would certainly set metal detectors off!) and beloved family pets to sports equipment such as kayaks, yoga mats, snowboards and even a boat – ferry passengers have the freedom to bring more than just the essentials. And this will become even more prominent in 2024 as the trend for hobby-led holidays grows.”

Free from exorbitant excess luggage fees and the reassurance that luggage won’t get lost en route – a fear almost half (49%) of British travellers face² – ferry travel means passengers don’t have to fret about packing for their festive trip.  

Penlington continues: “Packing for time away can be extremely stressful but travelling by ferry can alleviate this anxiety as there are no concerns over luggage weight, transporting liquids or making sure it fits in your suitcase. Especially for those sailing with a car, passengers can fill their boots so they can pack in those extra Christmas gifts and Duty-Free. Not only is it easier to take larger items away on a ferry but it also offers peace of mind, as travellers don’t need to worry about the potential loss or damage of items such as expensive road bikes in transit.”   

You wouldn’t believe what we saw on holiday…!

Proving that sightseeing can begin from the moment you arrive at the port, in addition to wildlife-spotting from the deck for potential sightings of dolphins, whales, and seals, ferry passengers may have also caught a glimpse of even more unusual sights.

Blessed with large areas for cargo and wide ramps for easy loading and unloading, it’s no surprise that ferries regularly transport sizeable items – verifying that any passengers’ luggage requests can be accommodated. Some of the largest and most unusual items seen on board include a replica, full-sized harbour porpoise named Harry and life-like dinosaur robots destined for an amusement park.

Some cinematic stars have even been spotted on board, with Stormtroopers from the Star Wars franchise, the iconic Chitty Chitty Bang Bang and even Daleks crossing the Solent to visit the Isle of Wight.

Bringing a Ferry Merry Christmas home

As well as transporting thousands of people (and their presents) to reunite and celebrate with loved ones over the festive period, the UK ferry industry is also responsible for bringing the spirit of Christmas to the British Isles with services bringing festive food, decorations and gifts to our homes.

Fresh vegetables, such as AOP Roscoff onions, Lamb’s lettuce and cauliflower grown by the Breton farmers who founded Brittany Ferries still arrive by sea. Stena Line ships many special products from Ireland on behalf of its customers including 7,000 palettes each of turkeys and Pigs in Blankets and 22,000 palettes of festive favourite, Baileys Irish Cream. Already this year, Wightlink has delivered more than 2,700 Christmas trees to the Isle of Wight.

Furthermore, commuter services from Hovertravel and Uber Boat by Thames Clippers are easing the load for Christmas shoppers who are looking to take the weight off their feet away from the crowds after a day of searching for the perfect gifts. Hovertravel staff will even help passengers to carry their heavy loads on board.

Penguins, donkeys and a group of elves have all hitched a ferry ride in recent weeks, so passengers should keep their eyes peeled when travelling – lucky travellers may even get to see Father Christmas himself.

Penlington adds: “At this time of year, it’s important to remember that so many of our beloved Christmas traditions reach the British Isles from overseas. One of the most celebrated Christmas items the ferry industry brings to our shores is the iconic Christmas tree that sits in Trafalgar Square and is transported across the sea by DFDS. Gifted by the Norwegian people, the spruce is over 20 metres tall and travels more than 1,700km and its arrival signifies the start of the festive season for the capital.”

Editor’s notes

¹ Luggage fees were named the biggest travel rip-offs in a survey conducted for Discover Ferries carried out online by Censuswide. A panel resulting in 2,042 responses from general UK consumers was questioned between 20^th and 23^rd January 2023. All the research conducted adheres to the MRS Codes of Conduct (2010) in the UK and ICC/ESOMAR World Research Guidelines.

² Research into the Top Travel stresses was conducted for Discover Ferries carried out online by Censuswide. A panel resulting in 2,042 responses from general UK consumers was questioned between 20^th and 23^rd January 2023. All the research conducted adheres to the MRS Codes of Conduct (2010) in the UK and ICC/ESOMAR World Research Guidelines. Results were calculated from a combination of ‘Extremely stressful’ and ‘Quite stressful’ responses

Ferries are “pawsitively” the best way to travel over seas with pets

• Discover Ferries partners with The Kennel Club to launch “A guide to paw-some pet-friendly getaways”
• A bell, sunglasses and Pawfume – Ferry operators reveal the most surprising items dog owners take on holiday

After identifying a significant rise in pet travel, Discover Ferries, the ferry industry body, has teamed up with The Kennel Club – organisers of Crufts – to highlight some of the best places for dogs and their owners to explore, and offer travel advice.

When surveyed, members of The Kennel Club community voted ferry travel as the easiest way to journey over seas in the British Isles and beyond with their dog¹. The ability to travel with a car or motorhome, together with a range of pet-dedicated facilities on board ensures pets – and their owners – travel in comfort and arrive at their destination feeling relaxed.

Rise in pet travel

Since 2019, ferry operators have seen a vast increase in the number of dogs booked in for travel. In line with the rise of the staycation, domestic ferry operators have reported more pets on board. On average, operators have noted that pet travel is up by at least 20% on 2019 figures. Some routes have seen an increase of more than 73%. On Caledonian MacBrayne ferry services around Scotland’s west coast, pet travel has increased in the last year with over 54,000 pet crossings taken in 2023 so far.

The purchase of pandemic pups and increased home working is influencing the way owners spend their holiday, 95% of The Kennel Club community say they want to take their dog away with them. Increased interest in pet travel has encouraged more pet-friendly experiences to open up. With almost all of respondents (96%) travelling at least once a year and more than half of dog owners (55%) travelling at least three times a year, there is even more reason for operators to invest in pet travel to cater for this thriving market.

Abby Penlington, Director of Discover Ferries, says: “The ability to easily drive or walk on board with a dog makes ferry travel particularly appealing to dog owners. Since lockdown, ferry operators have seen a rise in pet travel and are investing in dedicated pet lounges, cabins and other facilities including pet promenades to give owners the opportunity to enjoy the journey with their pet as much as the time they spend at their destination.”

The most comfortable way to travel

Pet cabins, promenades, lounges, pet cleaning stations and even the now infamous “pee trees” on Isle of Man Steam Packet Company ships, give pups and their owners greater comfort during the journey. Brittany Ferries now has 138 kennels across its fleet, which has increased by 25% since 2019 and Stena Line has 15 pet-friendly cabins on board each of its ships that travel between the UK and the Netherlands. Six new cabins open on Condor Islander in October, uptake is already proving popular and Condor Ferries is already looking to install more on other ships.

Travel across the Solent is as much of a day out for dogs as it is hoomans. Hovertravel welcomes dogs aboard for the 10-minute flight from Southsea to the Isle of Wight and has a free Hover Paws bowl at the terminal so dogs can hydrate before they hop on. Four-legged passengers on Red Funnel can enjoy a lick of Doggie Ice Cream or indulge in some nutritious treats from new product partner Dewkes. Travellers on Wightlink ferries can pick up dog food from Paleo Ridge, based in Hampshire, so both pets and owners can eat locally sourced food while on board.

“Doggy bag” essentials

As well as making sure you’ve visited your vet well in advance of your trip, and are aware of all the necessary travel documents needed for your pet,, The Kennel Club and ferry operators have put together a definitive list of must-have items to pack to ensure your dog travels in comfort And you won’t need to limit the amount of liquids in your paw luggage – so no problems taking plenty of water, medicines, or pet shampoo. If travelling to the EU meat and dairy cannot be taken across, so, Discover Ferries advises taking vegan dog biscuits and fruits and vegetables such as carrots and bananas for your dog to snack on during the journey.

While The Kennel Club recommends taking practical and familiar items from home and favourite toys to help keep pets calm and entertained, some survey respondents identified more unusual essentials that they’d never leave home without. One even said they played audio books to help soothe their dogs.

Penlington continues: “We all like to pack essentials but also take our favourite clothes away with us and it is no different for our dogs. While it may be surprising to see some of the items owners deem essential on the list, travelling by ferry means they don’t have to compromise on what to pack as they have the space to bring extra items with them.”

The pawfect destinations

To inspire owners to explore with their dogs, Discover Ferries has compiled a list of the 10 best dog-friendly destination reached by water. The guide features favourite routes for walkies, the best beaches to pad around, historic and cultural attractions open to dogs and some specialist pet activities such as themed dog training workshops.

Read the full guide here. UK suggestions include the Scottish Isle of Arran, pet pampering spa and shopping trips in Chelsea, the Isle of Wight, Isle of Man and Isles of Scilly. Further afield, visitors can enjoy dog training classes on Texel in the Netherlands, Normandy and Waterford in Ireland.

Emma Dyer, Head of Marketing at The Kennel Club says: “Dogs are very much a part of the family so it’s not unexpected that so many people are keen to take their dogs with them on new adventures. People are often surprised just how easy it is to travel with their dog but, particularly following this summer’s heatwave in Southern Europe, want to be confident that the destination will be the right fit for their dog – including a comfortable temperature, as well as having plenty of activities and suitable walks to keep their canine companion occupied. We’re delighted to partner with passenger ferry operators to identify the best dog-friendly places across the UK, British Islands, Ireland and Europe – and the optimum time of year to visit.

“Autumn is a lovely time to travel with dogs as it is slightly cooler, quieter and often beaches drop any restrictions for dogs, although owners should always check local guidance before they travel. It’s also the start of the season for fireside dining in many pubs and restaurants, when dogs will enjoy curling up next to the fire after a long walk.”

Visit https://www.discoverferries.com/dog-friendly-travel/ for more information on dog-friendly trips by ferry.

References

¹ Discover Ferries received 1,355 responses from a survey run with The Kennel Club community in September 2023. Results showed 54% respondents voted ferries as “easy” or “very easy” to travel on with their pet. This compares with 35% for train travel and just 3% saying that air travel is easy or very easy. 

Swerve the most stressful part of travelling – other people!

• UK ferry industry reveals the top travel stresses and how to avoid them

Discover Ferries, the industry body for passenger ferry travel, reveals the most trying aspects of travel in a bid to highlight more relaxing ways to get away.

The survey of over 2,000 British consumers reports the most stressful[1] points in holidaymakers’ journeys and what will make the trip more enjoyable.

The top travel stresses

Understandably delays and cancellations featured as the number one irritation (65%). But it’s what comes hot on its heels at numbers two and three that raises an eyebrow.

Nearly as many travellers said being seated near irritating and noisy co-passengers like screaming babies was a major travel stress (61%). Hidden additional costs including excess luggage fees, transfer costs, airport parking and food & drink purchases on the journey completed the top three (57%).

Being in crowded spaces (49%) also featured highly in the list, suggesting that proximity to other travellers hugely impacts the journey experience.

When travelling by ferry, travellers can freely move around spacious ships and away from passengers that they would rather not sit next to. Likewise, people can easily distract children and restless infants by taking them outside on deck or to explore different parts of the ship. This eliminates the stress of keeping children entertained and confined to one seat for long periods. Parents are also less concerned about upsetting fellow passengers, alleviating the stress factor particularly when travelling with a newborn.

The ability to stretch your legs and access fresh air also scores highly as an ingredient for an enjoyable journey, as does the solace of a private en suite cabin. This is unsurprising when 48% of Brits find it stressful[1] to be confined to one seat with no access to fresh air for long periods. On commuter ferry services, it can also help travellers avoid the crowds and enjoy a more relaxing journey to work, enjoying the sights by sea and – in London – avoiding the cramped confined spaces underground.

What makes a “bon voyage”?

Abby Penlington, Director at Discover Ferries, says:

“With the space and freedom to move around on board, you can choose who you want to spend your journey with and who you would prefer to avoid. Furthermore, ferries offer spectacular views of the water and its wildlife making a stroll on board even more exciting. We have even created a Wildlife Map with marine life charity ORCA to help passengers spot whales, dolphins, and birds while they enjoy fresh air during their crossing.”

Freedom with baggage

Almost half of Brits (49%) cite fears of lost luggage, while 57% name hidden costs, such as charges for excess luggage, as top travel stresses[1]. This follows earlier research from Discover Ferries, which reported that holidaymakers see luggage fees as the biggest travel rip off – leading almost a quarter of respondents (24%) to say no baggage fees would make their trip more enjoyable. These findings show that hidden costs are not just an inconvenience but can cause travellers additional anxiety.

Penlington continues, “Ferry travel is the antidote to baggage woes and luggage allowances as restrictions do not apply, while taking your vehicle means you can pack as much as you can fit in. Travelling by ferry can alleviate the pressures of packing, being separated from your luggage and the pain of waiting for luggage upon arrival.”

It also negates the challenge of airport security, which 41% of travellers find stressful[1]. While rules around transportation of liquids are changing, the need to unpack, remove clothing and separate hand luggage is still a concern for many.

Penlington, concludes: “Holidays should allow you to get away from the stresses and strains of daily life and the journey should be the start of this experience. Ferry travel offers the benefits travellers seek to make their journey more enjoyable, including the opportunity to indulge in good food on the way. Ferry operators offer a range of culinary treats on board, from quick bites to gourmet meals in fine dining restaurants on larger ships, and ingredients increasingly sourced from local suppliers. When combined with a straightforward boarding procedure and a wide choice of routes to help holidaymakers reach their favourite destinations, we are encouraging more people to discover the joy of ferry travel.”

 References

Results based on a survey conducted for Discover Ferries carried out online by Censuswide. A panel resulting in 2,042 responses from general UK consumers was questioned between 20^th and 23^rd January 2023. All the research conducted adheres to the MRS Codes of Conduct (2010) in the UK and ICC/ESOMAR World Research Guidelines. 

[1] Results calculated from a combination of ‘Extremely stressful’ and ‘Quite stressful’ responses

Ferry travellers avoid the biggest travel rip off: Luggage Fees!

• Discover Ferries reveals the 10 travel costs Brits consider over-inflated

At a time when rising costs are at the forefront of everyone’s mind, Discover Ferries, the UK’s passenger ferry industry body, has revealed what Brits perceive to be the biggest rip offs when travelling¹. The list reveals where consumers feel they are made to spend extra on travel.

Avoid shelling out big bucks for baggage

Recent changes in hand luggage allowance for some forms of transport means more travellers will need to pay for additional bags or luggage to take their essentials with them. With some operators charging £40 each way for additional hand luggage, hold luggage costs ranging from £12 to £110 per bag² and extra fees for excess and overweight baggage, this can add substantially to the final bill. Charges vary greatly depending on destination and departure date, and aren’t revealed until the point of booking, making it difficult to budget in advance.

Ferry travellers do not encounter the same limitations and costs. In general, ferry passengers don’t need to consider the number of bags they take, or the size and weight of their luggage as they can have “as much as they can carry” within a standard foot passenger or vehicle crossing fare.   

No reservation over seat reservation

Travellers also begrudge having to pay to sit with their family and friends or for seats with extra leg room. Many short haul air operators now charge passengers to reserve seats together, which can vary from a couple of pounds to over £50 per seat, each way.

Discover Ferries points out that allocated seating costs do not apply for ferry travel. Ferries boast spacious lounges, on board cafes, bars and restaurants as well as access to fresh air on deck. With the freedom to move around the ship during the journey, groups can easily find somewhere to sit together.

Swerve soaring car hire and parking fees

A global shortage in hire cars saw rental rates soar last summer, which has remained front of mind for many Brits. Furthermore, with parking charges at some airports increasing by 128% in December³, travellers may reconsider how they are getting to and from their departure point or whether they are able to take their own vehicle on holiday in a bid to save money. As a result, the number of ferry passengers travelling with a vehicle grew by 54% last year⁴.  

Escape the hidden costs bumping up holiday prices

The survey shows that the biggest travel rip offs are often the hidden extras, which are less visible in the planning process and therefore less likely to be factored into travel budgets. As well as luggage, seat allocation and credit card fees, respondents also cited single person supplements as unnecessarily steep. Rather than optional extras, these costs are essential for consumers to experience the journey they expect. Opting for modes of transport that give greater value within tickets helps travellers to keep track of their spend and focus their budget on experiences rather than less fun costs.

Abby Penlington, Director of Discover Ferries, comments: “In the current climate value for money has never been more important, while people understand the need for price increases, it is the unexpected charges that make travellers balk. We wanted to see where British travellers feel they are being exploited in a bid to help them find the best value breaks and stretch holiday budgets further.

“Luggage handling fees are evidently the biggest bug bear but for ferry passengers travelling in their own vehicle, the term fill your boots is never truer. Of course, taking your own vehicle also means you have the freedom to explore your destination without the added fees of car rental or airport parking. Furthermore, there is no concern over being charged to sit together during the journey, the space on board enables passengers to stretch their legs, grab a bite to eat and relax as a group. Travelling by ferry means passengers can avoid the top rip offs and reduce their spend on journeys to popular locations including France, Spain, the Netherlands, Ireland, Scotland, and British Islands.”

References

¹ Top 10 results based on a survey conducted for Discover Ferries carried out online by Censuswide. A panel resulting in 2,042 responses from general UK consumers was questioned between 20^th and 23^rd January 2023. All the research conducted adheres to the MRS Codes of Conduct (2010) in the UK and ICC/ESOMAR World Research Guidelines.

² Charges from a range of airlines including Aer Lingus, British Airways, EasyJet, Enter Air, Ryanair, Vueling and Wizz Air

³ Research from Your Parking Space, November 2022

⁴ IRN Ferry Ferrystat Monthly Ferry Passenger Statistic, December 2022