Brittany Ferries is adding a splash of colour to its ships, with a bright new logo in striking shades of blue, orange and green. The new design, which comes with a more modern, warm and lyrical typeface, will be applied to each ship during refit, and will eventually be emblazoned on the side of every vessel’s hull and funnel.
The logo is the result of extensive customer research. The design more truly reflects the fullness of the Brittany Ferries experience: the richness of travel by sea, the warmth of the welcome ashore and on board, and the spirit of discovery for some of Western Europe’s most beautiful holiday destinations.
As well as a ferry operator Brittany Ferries is a holiday company too, with four decades of experience arranging sail-and-stay packages. Today the company offers thousands of hotels and holiday properties in France, Spain, Ireland and the UK making it one of Europe’s leading tour operators. The new logo reflects its destinations, with blue, green and orange shades evoking the seas, landscapes and skies of the holiday regions Brittany Ferries serves.
The new visual identity comes as part of a multi-million euro investment to make Brittany Ferries fit for the future. Three brand new ships are currently under construction and due to join the fleet in 2019, 2021 and 2022. A wide-ranging digital transformation programme is also underway, aimed at enhancing every aspect of the customer experience from researching to booking, checking-in, sailing, holidaying and returning home.
Florence Gourdon, marketing director explains: “This is the right time for an exciting change. We last evolved our logo 15 years ago and so much has changed in that time – for example we now live in a digital world. And while the previous logo fully communicated the reliability and trustworthiness of our ferry service, it didn’t fully embody the emotional side of travelling and holidaying with Brittany Ferries and the discoveries inherent in the fabulous destinations we serve.”
“This new look stands for everything that makes our brand: the quality of our products and services, the passion, pride and professionalism of our teams, and our bright future with brand new ships and rich experiences on the horizon.”
The new design was first glimpsed by eagle-eyed ship spotters at the shipyards where Armorique and Pont-Aven are currently undergoing winter refits. The ships will shortly return to service sporting the new look. The new logo will be unveiled further over the coming days. Then, and throughout 2019 it will be rolled out across all Brittany Ferries sites, marketing and operations including everything from signs, brochures, uniforms, to advertising and websites.
About Brittany Ferries
Brittany Ferries is a passenger car and freight service operating from eleven ports, linking four countries: UK – France, UK – Spain, Ireland – France and Ireland-Spain. Its mission today is to reveal more of the fabulous holiday destinations around the coastlines of the European west.
The company was originally set up by a collective of French farmers as a freight-only operator, running from Roscoff in Brittany to Plymouth with the first crossing taking place on 1 January 1973, the date the United Kingdom joined the EEC (forerunner to the EU).
The aim then was to bring French agricultural products to a wider British market. However, the service quickly developed into an operation carrying hundreds of thousands of British tourists, eager to experience the delights of Brittany and Normandy. Today Brittany Ferries is the market leader on the Western Channel for passengers and for freight. It is also a leading supplier of ferry-inclusive motoring holidays to France and Spain. Further information can be found by visiting: www.brittanyferriesnewsroom.com.
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